Puglia has captured the attention of eager tourists who come to explore the intriguing places across this region in the heel of boot-shaped Italy. They come to embrace the rhythm of local life, from the splendid beaches of the Gargano and Salento peninsulas to history-filled cities like BariLecce and Taranto and picturesque towns like Ostuni – and many more things that make Puglia worth visiting.

These tips will make your visit to Puglia as breezy as a seaside perch above the Ionian Sea.

1. Allow more than a few days for your visit

You’ll need more than a few days to truly see all of Puglia's most incredible sights. Driving from the region's northernmost to southernmost points takes around five hours. To make the most of your time, plan to stay in a couple of different bases such as Bari (for food tours and midieval history) and Lecce (nicknamed "the Florence of the south") so you can reduce your travel time between destinations. Two weeks will give you ample time to enjoy getting lost in historic town centers and sprawling on a beach under the sun.

Woman and child walking on a beach with bright blue water
Vieste, a city in the Gargano peninsula. Matt Munro/Lonely Planet

2. Summer in Puglia is amazing, but the shoulder seasons are better

If you want to experience a true Italian summer, then July and August are the months to do that, but you’ll have to share towns and beaches with quite a lot of fellow tourists. Since it’s the high season, prices shoot up. And so does the temperature, which can become difficult to manage if you’re walking around cities filled with stone buildings that reflect their heat on you.

The best times to visit Puglia are its shoulder seasons, so mid- to late spring and then September until mid-October. The weather is milder but still lovely enough to take a dip in the sea, and there aren’t as many crowds – especially in September, when most Italians have returned to their everyday lives of work and school.

3. It's possible to get around by train

While renting a car remains the best option to get around Puglia at your own pace and with all the flexibility that making your own schedule allows, you can still reach major cities by train. And when it comes to trains, the Trenitalia app is an absolute must-have. Relatively easy to navigate, the app tells you everything there is to know about routes, schedules and prices. You can also buy tickets through the app, so you can skip any potential lines at ticket offices or bypass the problem of there not being a ticket office altogether.

4. Look beyond ticket offices for public transit needs

Ticket offices might not be that easy to find, especially when it comes to buses or train stations in smaller towns. In that case, look around for a tabaccheria (tobacco shop) or edicola (newsstand), where you can usually purchase tickets – and avoid the possible additional fees of buying them on board a bus or train.

A tan stone abbey in front of a small sandy beach with small boats in the water.
Abbazia di San Vito in Puglia. LauraVl/Shutterstock

5. Be mindful of road signs when driving in Puglia

Having your own car may be the easiest way to explore, but beware of the risk of fines. When in bigger cities, look out for ZTLs (Limited Traffic Zones). Entering a ZTL might land you with a pretty considerable fine that is sure to put a damper on your vacation. Check street signs carefully: entrances to ZTLs will usually be marked with a white sign that has a red circle and the phrase “Zona a traffico limitato” in black.

6. Make summer bookings in advance

During the high season, booking in advance is recommended for everything, especially at the beach clubs, or lido, on the coast of Puglia. You can definitely find free beaches where all you have to do is lay down your towel and plant your umbrella. But if you want to partake of the amenities of a lido – like beach chairs, changing rooms, a bar, sometimes even small soccer pitches and beach volleyball courts – it’s better to reserve your spot well in advance.

People standing in the shallow waters of a beach. Clusters of umbrellas and more people are on the sandy coast. White, low-profile buildings are in the background.
A beach in Lecce. Martina De Pascali for Lonely Planet

7. Save swimwear for the beach

Even if you’re in a coastal town with the most magnificent beach you’ve ever seen, swimwear should only be worn when you’re actually on the beach. Several towns have regulations against wearing swimwear when strolling around their centers, and it’s generally something that Italians don’t do. Just throw on a dress or shirt to cover up and you’re good to go.

8. Do not disturb during the pennica

There’s only one solution to beating the high summer heat: sleeping through the hottest hours of the day. This is a sacred moment for locals in Puglia and in Italy more broadly. The pennica (afternoon nap) can happen anywhere from midday to about 5pm, and you shouldn’t be surprised to see shops and others activities close during those hours and reopen later in the afternoon. That’s just the rhythm of life in Puglia, so take it in stride and nap away.

9. Learn some basic Italian

While the staff at your hotel or hostel or a restaurant in a major city in Puglia will probably know some English, the same isn’t true for the people you might encounter in a small village by the road. Learning some basic sentences in Italian is a good way to make sure you’re not completely cut off from locals, and it’s a generally appreciated courtesy that immediately puts the people you’re talking with in a good mood. Here's a list to get you started:

  • Greet people with "buongiorno" (good morning) or "buonasera" (good evening). 

  • Instead of "please" and "thank you" say "per favore" and "grazie." 

  • To ask about a price, say "quanto costa?"

  • To find the nearest bathroom, ask "dov’è il bagno?"

  • To make your way back to English, explain that you don’t speak Italian well ("Non parlo bene italiano") and ask if the other person can talk to you in English ("Parli inglese?" or "Parla inglese?", to be polite).

10. Perfect your greetings

You may notice that Italians often exchange two kisses on the cheek as a hello. While that is usually reserved for friends and relatives – you won’t be expected to do the same with someone you just met – there’s definitely an etiquette to keep in mind. It is considered polite to greet people when entering a shop, especially if it’s a smaller one, or a restaurant with a quick buongiorno or buonasera, which will always be well received and likely reciprocated.

A woman wearing a scarf sits at a table set on the street with trays of fresh pasta; two customers are looking at the selection.
A vendor selling fresh orecchiette in Bari. Michele Ursi/Shutterstock

11. Keep some cash on hand

While almost every establishment in major cities and tourist areas will have no problem accepting electronic payments, cash might be appreciated in smaller towns and villages. Keep a small amount of euros in case the cafe where you’re eating or a souvenir vendor doesn’t take cards.

12. Take common sense safety precautions

Don’t believe the rumor that it is not safe to travel to Puglia. This lingering stereotype has some foundation in truth but it's not as extreme as you might have been led to believe. Use the same common sense you would when traveling anywhere and be especially aware of pickpockets. If you have a car, don’t leave anything of value that can be seen through the windows.

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